31 He put before them another parable: “The kingdom of heaven is like a mustard seed that someone took and sowed in his field; 32 it is the smallest of all the seeds, but when it has grown it is the greatest of shrubs and becomes a tree, so that the birds of the air come and make nests in its branches

Matthew [13:31]-32

Thinking about big change is overwhelming. Especially if it involves other people and organizations. We may know where we need to get, but getting there is a monumental task. Planning the steps, convincing people to change and then executing the tasks can seem impossible.

And, if it seems big to you, it’s almost unthinkable to others. They haven’t put near the amount of thought into it that you have. A wise pastor once told me that we need to allow others three hours of process time for every hour we’ve put into developing a plan. So if you’ve spent 20 hours obsessing over the big change you want to see, as well as developing the rationale and action plan, you need to allow 60 hours for others to get it. That’s a lot of discussions, Q&A and receiving feedback.

There is a different approach.

In 1990, Jerry and Monique Sternin went to Vietnam to try to fight severe child malnutrition for the Non-Governmental Organization, Save the Children. Analysts had determined the causes were many: poverty, poor sanitation, lack of education, etc. Sternin called this information “TBU,” true but useless. Instead, he went looking for what might already be working. He asked the question, “Are there children from poor families who are much healthier than the norm?”

Once identified, Sternin discovered that the mothers of these children were doing little things that made a big difference. They were feeding their children four times a day instead of two, using the same amount of food in smaller portions. They used brine shrimp from the rice paddies and sweet potato greens in their children’s diet, even though they were considered “low-class” foods. Sternin described these situations as “positive deviance,” an idea first posited by Marian Seitlin. These are situations that deviated from the norm in a positive way.

The Sternins were then able to replicate these bright spots to teach other mothers these simple changes in food preparation. In six months, 65% of the children in the villages Sternin served were better nourished. The method ultimately reached 2.2 million children across Vietnam.

Out of this came the Positive Deviance Initiative, that has improved childhood nutrition in 41 countries around the world. That’s BIG change.

But it started with a small bright spot.

When we are following God, the entire path is seldom, if ever, revealed to us. If it were, it wouldn’t really be faith. It starts with small steps. Like a mustard seed. As Stephen Covey says, you can begin with the end in mind. But the path from here to there is not always clear. That’s OK.

Dan and Chip Heath put this in perspective in their book, Switch: How to Change Things When Change Is Hard. I found this book helpful because it shows how change is possible without power or resources. Like Jerry Sternin in Vietnam. It deconstructs the change process into understandable components that can be replicated in a variety of situations.

They help us to understand that our rational side has a weakness. It loves to solve problems and it tends to focus more on the problem than the solution. We love to analyze and go deeper down the rabbit hole of why a problem is a problem. It is the wheel-spinning of the paralysis of analysis. Bright spots get our rational side thinking positively instead of negatively. Plus, they motivate our emotional side.

The book is predicated on a metaphor originally developed by psychologist Jonathan Haidt in his book The Happiness Hypothesis. The model argues that humans have two sides:

• An emotional/irrational side called the elephant.
• An analytical/rational side called the rider.

According to Haidt, the rider is rational and can plan ahead, while the elephant is irrational and driven by emotion and instinct.  The Heath brothers put it this way:

“Perched atop the Elephant, the Rider holds the reins and seems to be the leader.  But the Rider’s control is precarious because the Rider is so small relative to the Elephant.  Anytime the six-ton Elephant and the Rider disagree about which direction to go, the Rider is going to lose.  He’s completely overmatched. 

If you convince the rider, you’ll have direction but no motivation. If you convince the elephant you’ll have motivation with no direction. That’s why bright spots are so critical. They motivate the elephant and focus the rider on what’s possible.

Bright spots give us hope. And hope gives us the faith and energy to take a step. And then another. Then another. To start with the small change that leads to the big change.

Like a mustard seed.

Questions for Reflection?

What is the big change you are seeking as a leader?

What are the bright spots, the positive deviance, that show that the change is possible?

How can you communicate those bright spots to others?